Shopping & Dining Development | Huntington Beach, CA
Pacific City, the original name of the early oceanfront village that would eventually become known as Huntington Beach. Across from the iconic Huntington Beach pier, a 31-acre piece of land fronting Pacific Coast Highway houses unique shops from local boutiques to first-to-market restaurants including a unique artisinal food hall, which offers the perfect California culinary experience for visitors and locals alike.
Living in Huntington Beach is the quintessential California lifestyle and we at Story Place Media wanted to capture that through the content we produce. Pacific City has over 65 merchants ranging from fine dining restaurants to local surf shops to a champagne bar and a hotel overlooking Pacific Coast Highway. Our job is to bring all of these unique merchants together through our imagery to create a cohesive look that is inviting, that connects with each intended audience, and brings people to the center and has them coming back. We've worked with local surfers to capture a day in their life, have gone behind the scenes of how to make a Punta Negra Margarita, sat in the sand with babies to capture a new swim collection at a children's boutique, and have learned a thing or two on how to shuck an oyster. From the website content, to their email marketing campaigns and social media, all imagery is cohesive and tells each merchant's individual story while maintaining a brand identity for Pacific City as a whole.
- Social Media Engagement Growth
- Visual Direction
- Brand Voice Development
- Influencer Partnerships For Brand Exposure
- Social Media Management
- Content Production
- Define Visual Voice To Target Ideal Clientele
- Update Website Copy For Streamlined User Experience
- Email Marketing Copywriting
- Experiential Events
- Influencer Partnerships